Tuesday, December 1, 2009
Are you getting it right?
I was reading the Wall Street Journal recently and came across an article entitled ”Why email no longer rules”. As the author of a book called “Email Rules” I was selfishly interested because I don’t think email is dead by a long shot. When I read the article, what became clear is that the author doesn’t really think email is dead but rather she thinks that there are a whole host of new communications technologies being used that make email less important. While email’s import in the business context seems unquestionable, the author’s real message was poignant and relevant for all those who care about RIM or discovery. New communications technologies are being used more often, which make message volumes greater, creation speeds faster and likely less well thought out. There is also the reality that new technologies like Twitter and Facebook when used in the business context is that business content with business value maybe created with little business controls in place. So, now is the time redouble efforts to apply the old RIM rules to new content. Invest in policy updates, training and audits to make sure your organization is getting it right.